There are so many amazing fields available nowadays which are far more exciting then the jobs which used to be available earlier. Among such, Digital Marketing is one of the popular fields. It is a rapidly growing field, and there are many courses available for students who want to pursue a career in this area.
If you are among those who are interested in pursuing marketing further then we can help you out. Here we have listed the best digital marketing courses available after 12th. We will cover the fees, job prospects, and skills required for each course. Keep reading to know more.
What is Digital Marketing?
Digital marketing is the future of marketing, and it is becoming increasingly important for businesses to have a strong online presence. Hence, digital marketing professionals are in high demand. If you are interested in pursuing a career in digital marketing, there are many courses available after 12th that can provide you with the necessary skills and knowledge to succeed. Here are the top digital marketing courses which you can pursue further.
Top Digital Marketing Courses After 12th
Search Engine Optimization (SEO)
SEO is a digital marketing technique that helps websites achieve higher rankings on search engine results pages (SERPs). This course teaches students how to optimize websites for search engines, including keyword research, on-page optimization, and link building.
Social Media Marketing
Social media marketing is the process of using social media platforms to promote a product or service. This course teaches students how to create and implement social media marketing campaigns, including content creation, audience targeting, and analytics.
Content Marketing
Content marketing is the process of creating and sharing valuable content to attract and retain customers. This course teaches students how to create effective content marketing strategies, including content creation, distribution, and measurement.
Digital Marketing Basics
This course provides an overview of the fundamentals of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, website optimization, content marketing, email marketing, social media marketing, and analytics.
Google Analytics
Google Analytics is a free web analytics service that tracks and reports website traffic. This course teaches students how to use Google Analytics to track website traffic, measure the effectiveness of marketing campaigns, and optimize website performance.
Digital Marketing Career Program
This program is designed to provide students with a comprehensive understanding of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics. The program includes hands-on experience with digital marketing tools and techniques, as well as opportunities for networking and career development.
Digital Marketing Specialist Masters Program
This program covers all of the core digital marketing disciplines in-depth, including SEO, PPC, social media, conversion and strategy, web analytics, digital channels, and elective offerings in advanced mobile marketing, email marketing, website rate conversion optimization, and content marketing.
Why You Must Pursue Digital Marketing Course?
High Demand for Digital Marketers:
The digital marketing industry is experiencing high demand for professionals with digital marketing skills. As businesses focus more on online channels, the need for digital marketing professionals is increasing, providing ample job opportunities.
Career Growth and Progression:
Digital marketing offers varied job roles and opportunities for career progression. It provides a flexible working environment and the potential for growth within the industry.
High Earning Potential:
Digital marketing offers a high earning potential, making it an attractive career choice for individuals. The industry’s growth and the need for skilled professionals contribute to the potential for competitive salaries.
Relatively Easy to Enter the Field:
Digital marketing offers a relatively easy entry into the career ladder, making it accessible for recent graduates and individuals switching careers. The industry values skills and a positive, creative mindset, providing opportunities for individuals from diverse backgrounds and experiences.
Varied Specializations:
Digital marketing offers various specializations such as social media marketing, content marketing, and marketing analytics. Pursuing a digital marketing course provides access to these specializations, allowing individuals to develop expertise in specific areas.
Flexibility and Adaptability:
Digital marketing is an ever-growing industry that offers a flexible and adaptable career path. It allows individuals to push themselves out of their comfort zones, take risks, and grow professionally.
What Are The Skills Needed / Requirements For Pursuing Digital Marketing?
The skills needed for pursuing a career in digital marketing include a combination of technical and soft skills. According to various sources, the essential skills and requirements for digital marketing are as follows:
Data Analysis: Data analytics is crucial for gathering and processing information from online interactions, such as content consumption, online transactions, and search queries.
Content Creation: Excellent storytelling skills, including writing, editing, and visual storytelling, are essential for creating impactful content that resonates with the audience.
Search Engine Optimization (SEO) & Search Engine Marketing (SEM): Proficiency in using SEO and SEM to drive traffic to online properties is vital for connecting with the target audience.
CRM (Customer Relationship Management): Skills such as empathy and communication are important for improving customer service management.
Communication Skills: Good communication skills are necessary for spreading impactful messages, establishing trust, and building relationships with customers.
Social Media Marketing: Understanding how to use social media to build a brand, generate leads, and increase sales is an important skill for digital marketers.
Content Marketing: Proficiency in creating and distributing valuable content to attract and retain customers is crucial for a successful digital marketing career.
Marketing Analytics: Knowledge of using tools like Google Analytics and other data analysis tools is important for understanding the effectiveness of marketing strategies.
Video Marketing: Understanding video marketing techniques is becoming increasingly important in the digital marketing industry.
Technical Skills: Basic knowledge of web coding, using Content Management Systems (CMS), and familiarity with AI tools and data privacy issues can be beneficial for digital marketers.
Soft Skills: Curiosity, versatility, forward-thinking, business focus, and strategy-centered thinking are valuable soft skills for digital marketers.
Job Outlook After Completing Digital Marketing Courses
The job outlook for individuals completing digital marketing courses is promising, with a high demand for digital marketing professionals. According to the Bureau of Labor Statistics, job demand in the overall field of marketing is expected to increase by 10% by 2026, which is above the average for all careers. The demand for marketing professionals is particularly high in areas such as marketing analytics, mobile marketing, content marketing, and social media marketing.
The digital marketing market is expected to scale with a Compound Annual Growth Rate (CAGR) of 32.1% by 2028, indicating significant growth and opportunities in the field. LinkedIn also reports that the “Digital Marketing Specialist” role is among the top 10 most in-demand jobs, with 860,000 job openings. This demonstrates the high demand for digital marketing specialists in the job market.
Digital marketing offers a dynamic and evolving career path, with opportunities in various areas such as social media, content strategy, SEO, analytics, and more. The role of a digital marketing specialist requires knowledge of data analysis, SEO & SEM, CRM, content creation, communication skills, social media management, and basic design skills.
In terms of salary, digital marketing is a well-paid job, with the average salary of a digital marketer at the executive level ranging from INR 2,50,000 to 5,00,000. With experience, the salary can reach up to INR 8,00,000 to 10,00,000.
Conclusion
Digital marketing is a rapidly growing field, and there are many courses available after 12th that can provide you with the necessary skills and knowledge to succeed. The best digital marketing courses after 12th include SEO, social media marketing, content marketing, digital marketing basics, and Google Analytics.
To succeed in digital marketing, you need a combination of technical and creative skills, and you should look for a course that provides hands-on experience with digital marketing tools and techniques. With the right course, you can set yourself up for a successful career in digital marketing.