Key Highlights
- 6-Month Intensive Digital Marketing Course
- 500+ hours of online and classroom training
- 4 Specialisation Modules
- Practical Training with Live Projects | Industry Cases
- Curriculum as per the Latest Industry Trends
- Placement Assistance
- 100% placement record
- (T&C Apply)
Get Ready to Transform Your Career with Our Digital Marketing Course
The Future Is Digital
As more and more people turn to the Internet for information and shopping, businesses must adapt to the ever-changing online landscape. The Internet has already changed how we connect and work, and that has transformed the marketing fundamentals. In this rapidly evolving online sphere, digital marketing is the driving force for most businesses and brands to promote their products and services and connect with the right audience. Understanding the power of digital marketing and having the knowledge to implement the right strategies is no longer an added advantage but a necessity.
Our digital marketing course is designed to equip you with the best digital marketing practices that are effective and result-oriented. As we all know, digital marketing trends evolve every year and new trends need to be incorporated into the strategies for desired results. Our digital marketing course is up-to-date with the latest industry and market trends which makes this course highly relevant.
For those who are still starting out and want to know more about digital marketing in general, we have you covered!
What is digital marketing?
Digital marketing includes several different online activities that work towards improving a business’s online presence. These marketing activities and strategies are used to promote products, services, or brands to the digital audience. Digital marketing uses online platforms and channels to reach audiences. These digital marketing efforts can help with building brand awareness, audience engagement, increasing website traffic, and generating leads.
Well, to implement these digital marketing strategies, one should have the knowledge of how the metrics on digital platforms work and how they impact the results.This is where a digital marketing course comes to your rescue!
Now that we have given you a glimpse of what digital marketing is, let’s understand why it is important.
Importance of Digital Marketing in Today’s Business Sphere
- Helps reach a wider audience base
With the help of digital marketing, businesses can also reach a global audience base. This frees them from the geographical boundaries and helps them create a foundation for a larger consumer base.
- Targeted marketing
Digital marketing strategies are also apt for businesses that have a niche audience. With the help of digital marketing, you can define your audience according to their demographics, interests, behaviours, and preferences. This helps one reach the right audience effectively.
- Measurable results
As opposed to traditional marketing, digital marketing results are measurable and data-driven. This marketing technique provides detailed analytics that can be compared, measured, and analysed to create better strategies.
- Helps build brand awareness
Digital marketing strategies can help strengthen your business’s online presence. It also becomes easier for customers to find you and know about your products and services. These strategies help to convey the brand philosophy, USP, and values which can impact a customer’s trust in your offerings.
- Cost-effective and result-driven
Digital marketing offers a better ROI (return on investment) as compared to traditional marketing strategies. You can track the real-time performance of your digital marketing strategies and allocate your marketing budget accurately.
- Helps you stay competitive
If you want to stay relevant in today’s time, it is necessary to be present where your customers are and that is online. Most of your competitors will have a digital presence and to ensure your visibility you need to invest in digital marketing.
This marketing technique’s ability to reach, engage, and connect with the audiences is immeasurable. Whether you are a business owner, marketer, or an aspiring professional, our digital marketing course will surely help you.
Introducing Edrupt: Your Roadmap to Get Ahead in The Digital World
Edrupt is a venture by RMB (Rank My Business) that has emerged as one of the most reliable providers of digital marketing courses across India. Every digital marketing course by Edrupt is planned meticulously to give aspiring professionals comprehensive training on all the important aspects of digital marketing.
Further, RMB’s DSPREP (Digital Space Professional Rewarding Excellence Program) aims to prepare and train students for the dynamic digital landscape.
Benefits of Enrolling in Our Digital Marketing Course
With so many digital marketing courses available, you may wonder what makes our course stand out! Here are some reasons why you must choose our digital marketing course:
- Industry-relevant curriculum
The intention of our digital marketing course is to make the students industry-ready. The curriculum is planned as per the latest trends and market practices to give the students clear and relevant training.
- Industry experts as instructors
All our instructors have had first-hand experience as professionals in the digital marketing industry. They bring real-world insights into the course which is nothing less than a goldmine of information.
- Practical projects and assignments
The projects and assignments in our digital marketing course are designed to give you hands-on training. This practical experience will also prepare you for your first steps into the digital marketing industry.
- Career support
We provide career support to all our students and job placement assistance to give you a head start in the digital marketing industry.
- Access to tools and resources
All our students get free access to premium tools and resources that can be difficult to acquire independently. These tools are necessary for understanding the analytics and keyword research aspects of digital marketing.
- Certification
We provide certification for our digital marketing course which will add value to your resume. The certificate also acts as a proof of your digital marketing skillset.
- Emphasis on portfolio development
Our digital marketing course includes a mix of projects and assignments that can add to your portfolio and help you showcase your digital marketing skills.
- Scope for networking
Joining our digital marketing course will give you an opportunity to network with like-minded professionals. Moreover, we also host seminars and workshops to help students connect with industry professionals.
Our digital marketing course is designed as per the industry standards and requirements. Enrolling in our course will also give you an understanding of digital marketing challenges that you might have to deal with.
What Will You Learn in Our Digital Marketing Course?
Edrupt’s digital marketing course caters to both freshers who are looking to kickstart their careers and professionals aiming to enhance their digital marketing skills are per the new industry trends. Our curriculum led by industry experts will cover the following at large:
- Fundamentals of digital marketing: Before diving into each aspect of digital marketing in depth, we will cover the basics so that the students have a solid foundation when it comes to technical terms and marketing concepts.
- Search Engine Optimisation (SEO): Learn how to optimize websites for search engines, increase organic traffic, implement SEO strategies, improve website ranking, and understand the performance metrics.
- Social Media Marketing: Understand the different social media platforms for audience targeting and business promotion. Learn how to communicate as per the audience on the platform and create effective social media marketing as per brand goals and objectives.
- Facebook Advertising: Learn to use Facebook Ads to the fullest to target the right audience and increase conversions.
- Google AdWords: Understand how to enhance and optimise your paid search campaigns with Google AdWords.
Further, this digital marketing course will also give you knowledge on other aspects of digital marketing such as email marketing, strategy development, analytics and data interpretation, and content marketing.
Who Can Join Our Digital Marketing Course?
Our digital marketing course is valid for anyone be it an aspiring professional, a graduate who wants to make a career in digital marketing or a professional who wants to brush up his/her skills. Other than the stated, our course is also best for:
- Business owners and entrepreneurs who want to improve their digital presence
- Individuals looking for a career switch and looking for an opportunity to work in the digital marketing industry
- Individuals wanting to work as freelancers in digital marketing
- Professionals who want to create an added source of income with their digital marketing skills
- UI/UX designers and developers
- Affiliate marketers
- Homemakers wanting to restart their career in digital marketing
Syllabus at a Glance: Digital Marketing Course Overview
INDEX 1- SEARCH ENGINE OPTIMISATION
➔ SEO Basics
➔ Abbreviation in SEO
➔ Search Engine Crawling, Indexation, Retrieving
➔ SEO Auditing
➔ On Page and Technical
➔ SEO Keyword Research in SEO
➔ Google Algorithm in SEO
➔ Link Building for SEO: Scaling Your Backlink Strategy
➔ Indexing of Backlinks
➔ Local SEO
➔ Google Analytics & Google Search Console
➔ SEO Reporting
INDEX 2 – GOOGLE ADWORDS
➔ Introduction to Google
➔ Ad words AdWords Terminologies
➔ Google Ads Network types
➔ Google Ad words Account Structure
➔ Google Search Network
❏ Keywords (Match types, Keywords planner)
❏ Ad Types
❏ Search ads best practices
❏ Ad Extensions
➔ Campaign Types – Introduction to Search, Display (including Videos), Shopping and Mobile-specific campaign types, and when/why to use them
➔ Creation of Search Network campaign
➔ Creation of Display Network campaign
➔ App Install campaign Introduction
➔ Shopping campaign Introduction
➔ YouTube campaign – Introduction
INDEX 3 – FACEBOOK ADVERTISING
➔ Introduction to Facebook Ads
➔ What are the career options you will have on Facebook Ads
➔ Why should you use Facebook Ads
➔ Budget Making Strategy
➔ Where do Facebook Ads appear
➔ Formats used in Facebook Ads
➔ What are Facebook Ads good for?
➔ Things required to set up Facebook Ads
➔ Setup Facebook business page and Instagram account
➔ Facebook Ads Funnel System
➔ Facebook Pixel Setup
➔ UTM tracking
➔ Landing page creation tool for Ads
➔ Facebook Campaign Objectives and Explanation
➔ The architecture of Facebook Ads
➔ Targeting Basics in Facebook Ads
➔ How to take other Facebook Business access account
➔ Billing Information
➔ Audience types, Retargeting, Look-alike, Regular
➔ Reporting
➔ Optimisation & Monitoring
INDEX 4 – SOCIAL MEDIA MARKETING
➔ Why Content is the foundation of SMM
➔ Psychology of Social Sharing
➔ Building Content That is Inherently Shareable
➔ Instagram & LinkedIn Marketing
➔ LinkedIn as A Marketing Platform
➔ Twitter Marketing & Social Media Marketing Tools
➔ Crafting A Successful Social Media Strategy
Eligibility Criteria for Our Digital Marketing Course
There are no strict eligibility criteria or limitations for this digital marketing course, however, the students must possess the following:
- Have completion of at least Class 12
- Basic proficiency in writing, reading, and communicating in English
- Familiarity with basic internet usage and computer operations
(T&C Apply)
Fee Structure of Our Digital Marketing Course
We have options for the fee structure of our digital marketing course. Both options provide a wide range of benefits and are affordable.
Fee Range for Vocational Courses
Amount: 15,000 to ₹20,000
Duration: 3 Months,
Eligibility: 12th Pass
Fee Range for College Student Package
Amount: ₹35,000 to ₹40,000
Duration: 6 Months
For more information on the digital marketing course or fees, get in touch with us! You are just one call away from stepping into the dynamic world of digital marketing.
What do our ex-students say about our Search Engine Optimization Specialization Courses?
Shreshtha Sanas
Ratul Gosh
Nidhi Dutta
Pooja Moleshri
Azim Merchant
Asmita Mayekar
Arunkumar Mathivathanan
Arvind Mane
Interested? Enrol Today and avail a special, limited time discount!
Edrupt’s DSPREP Offerings
| Factors | Advance | Intermediate B | Basic | Primary |
| Level – 3 | Level – 2 | Level – 1 | 10+2 School Level | |
| (IDM) | (DDM) | (GTM) | (DWSCP) | |
| JOB PROSPECTS | Yes | Yes | Yes | Yes |
| INTERNSHIP | Yes | Yes | Yes | Yes |
| DURATION | 12 Months | 3-4 Months | 1 Months | Yes |
| STIPEND OR SALARY | Yes | Yes | Yes | Yes |
| TEACHING | Live + Online | Live + Online | Live + Online | Live + Online |
| COLLOBORATION | International | National | National | National |
| PROJECT | Live & Abroad | Live & Regional | Yes | Small |
| CERTIFICATION | International | Yes | Yes | Yes |
| POST PROGRAM ACCESS | Lifetime | Lifetime | 1 Year | Limited |
| GUEST LECTURE | Yes | Yes | Yes | Yes |
| MENTORSHIP | Yes | Yes | Yes | Yes |
| MINIMUM CRITERIA | Yes | Yes | No | Yes |
| TUTOR | Exclusive 24×7 | Yes | Yes | Yes |
| TOOLS AND SOFTWARES | Worth 100k | Worth 65k | Worth 20k | Yes, Limited |
| BEHAVIOR TRAININGS | Yes | Yes | Yes | Yes |
| LIBRARY | Live + Digital | Digital | Digital | Yes, Limited |
| COMMUNITY | Lifetime | 5 Years | 1 years | No |
| CV AND PORTFOLIO | Yes | Yes | Yes | No |
| GOVERNMENT CERTIFICATE | Yes | Yes | Yes | No |
| ABROAD ASSOCIATION | Yes | No | No | No |
| POSSIBLE ABROAD TRIP | Yes | No | No | No |
| CAREER ABROAD | Yes | No | No | No |
| GATEWAY TO INDUSTRY | Yes | Yes | No | No |
| FREELANCING MODEL | Yes | Yes | No | No |
| PART TIME INCOME MODEL | Yes | Yes | No | No |
| EMPLOYEE PERKS | Yes | Yes | No | No |
| PF BENEFITS | Yes | Yes | No | No |
| POTENTIAL JOB OFFER | Yes, In-hand | Yes, In-hand | No | No |
| JOB CONTRACT ASSURANCE | Yes | Yes | No | No |
| SELF PACED LEARNING | Yes | Yes | Yes | No |
| DEDICATED BATCH | Yes | Yes | Yes | Yes |
| WORK EXPERIENCE LETTER | Yes | Yes | No | No |
| *T & C apply, as per company policy | ||||