Finally, a course that can deliver measurable ROI for you, and your clients!
- 50+ Hours Training by Google Certified Experts
- Live Instructor-Led + Recorded Sessions
- Experience on Live Global Projects
- 100% Placement Record
- List Item• Assistance with Google Adwords Certification
Master SEM with our Google Adwords Complete Course in Navi Mumbai
If you are an aspiring Adwords professional, we are excited to have you as one among us!
There are many training programs available to learn Adwords. However, not all are the same. For one, they focus on the basics, but do not offer the practical experience needed to really understand and integrate the concepts learnt. Secondly, they do not really give you an insider’s view of what it means to be an SEM professional. Edrupt’s Google Adwords Training Course offers both of the above, and some more.
Inspired and designed around what the industry needs in real time, our course can take any SEM newbie into the nitty-gritty of what it means to be an Adwords specialist, with intensive classroom lectures combined with hands-on work, under the supervision of Google certified industry experts. You could also define it as a course for the industry, by the industry!
Course Syllabus
The Google Adwords Advanced Course at our Navi Mumbai premises is tailored to take you from the absolute basics, to the advanced strategies and tactics used by experts today. Whether you are a complete fresher, or a working professional with an idea of Search Engine Marketing, you are sure to benefit from our course.
The modules listed below offer a sneak peak into what our course offers.
Search Engine Marketing Foundation
- What is SEM? Why SEM?
- What is Google AdWords? Why Google AdWords?
- Google Network
- AdWords Terminologies
- How Does the SEM Auction Work?
- Structure of an AdWords Account
- Campaign Types – Introduction to Search, Display (including Videos),
- Shopping and Mobile-specific campaign types, and when/why to use them.
- Creation of Search Network Campaign
- Ad
- Ad Formats
- Ad Text Policies
- Ad Text Best Practices
- Ad Extensions
- Keyword Research
- Tools – Keyword Planner & Estimator
- Keyword Match types
- Keyword Strategies
- Landing Page
- Bidding and Budget
- Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
Creation of Google Display Network
- GDN Targeting Options
- Display Ad Formats
- Ad Gallery Tool
- Conversion Tracking
- GDN Campaign Creation – Demo
- Remarketing
- Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
- Advanced Display: Smart Display Campaigns
Mobile Ad Campaigns
- Universal App Campaigns
- Mobile-Specific Bidding and Targeting Strategies
- Measuring Mobile Ad Performance and Conversions Report Editor
- Optimization Strategies
- Account Audit Demo
Shopping Campaigns – Introduction
- What are Google Shopping Ads /Product Listing Ads?
- Where do they appear on Google? What Shoppers on the internet do?
- What retailers need? – New Advertising technologies
- Google Shopping set retailers up for success
- Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
- Merchant Centre Steps
- Create Shopping Campaign on Google AdWords
- Track Performance and Optimize the Campaigns
YouTube Marketing – Introduction & Ad Formats
- YouTube Ad Formats
- YouTube Campaign Creation
- YouTube Analytics
- Video Campaign Optimization Tips
Advance your career with our Google Adwords Advanced Course in Navi Mumbai
At Edrupt, we like to walk our talk. We mean it when we say we go all the way to transform our students into experienced industry professionals. It gives us immense pride to share that our past students have been successfully placed in jobs at par with other experienced professionals.
Irrespective of whether you are looking to start off your digital marketing career, switch career tracks or promote your own business, we are confident that you will definitely gain from the intensive Google Adwords Complete Course that we offer in Navi Mumbai.
What do our ex-students say about our Search Engine Optimization Specialization Courses?
Shreshtha Sanas
Ratul Gosh
Nidhi Dutta
Pooja Moleshri
Azim Merchant
Asmita Mayekar
Arunkumar Mathivathanan
Arvind Mane
Interested? Enrol Today and avail a special, limited time discount!
Edrupt’s DSPREP Offerings
| Factors | Advance | Intermediate B | Basic | Primary |
| Level – 3 | Level – 2 | Level – 1 | 10+2 School Level | |
| (IDM) | (DDM) | (GTM) | (DWSCP) | |
| JOB PROSPECTS | Yes | Yes | Yes | Yes |
| INTERNSHIP | Yes | Yes | Yes | Yes |
| DURATION | 12 Months | 3-4 Months | 1 Months | Yes |
| STIPEND OR SALARY | Yes | Yes | Yes | Yes |
| TEACHING | Live + Online | Live + Online | Live + Online | Live + Online |
| COLLOBORATION | International | National | National | National |
| PROJECT | Live & Abroad | Live & Regional | Yes | Small |
| CERTIFICATION | International | Yes | Yes | Yes |
| POST PROGRAM ACCESS | Lifetime | Lifetime | 1 Year | Limited |
| GUEST LECTURE | Yes | Yes | Yes | Yes |
| MENTORSHIP | Yes | Yes | Yes | Yes |
| MINIMUM CRITERIA | Yes | Yes | No | Yes |
| TUTOR | Exclusive 24×7 | Yes | Yes | Yes |
| TOOLS AND SOFTWARES | Worth 100k | Worth 65k | Worth 20k | Yes, Limited |
| BEHAVIOR TRAININGS | Yes | Yes | Yes | Yes |
| LIBRARY | Live + Digital | Digital | Digital | Yes, Limited |
| COMMUNITY | Lifetime | 5 Years | 1 years | No |
| CV AND PORTFOLIO | Yes | Yes | Yes | No |
| GOVERNMENT CERTIFICATE | Yes | Yes | Yes | No |
| ABROAD ASSOCIATION | Yes | No | No | No |
| POSSIBLE ABROAD TRIP | Yes | No | No | No |
| CAREER ABROAD | Yes | No | No | No |
| GATEWAY TO INDUSTRY | Yes | Yes | No | No |
| FREELANCING MODEL | Yes | Yes | No | No |
| PART TIME INCOME MODEL | Yes | Yes | No | No |
| EMPLOYEE PERKS | Yes | Yes | No | No |
| PF BENEFITS | Yes | Yes | No | No |
| POTENTIAL JOB OFFER | Yes, In-hand | Yes, In-hand | No | No |
| JOB CONTRACT ASSURANCE | Yes | Yes | No | No |
| SELF PACED LEARNING | Yes | Yes | Yes | No |
| DEDICATED BATCH | Yes | Yes | Yes | Yes |
| WORK EXPERIENCE LETTER | Yes | Yes | No | No |
| *T & C apply, as per company policy | ||||
Google Ads is an online advertising platform developed by Google for businesses to advertise their products and services for better search and reach. With the help of Google Ads, one can advertise their business both on Google and YouTube. Today, Google Ads have become a necessity for many businesses to make their presence online.
The Google AdWords Advanced Course is best for those individuals who have some manual knowledge of setting up and monitoring Google Ads. Also, basic knowledge of Excel filtering, pivot tables, creative writing, SEO, and keywords can help in mastering Google Ads.
Google Ads is an online advertising platform developed by Google for businesses to advertise their products and services for better search and reach. With the help of Google Ads, one can advertise their business both on Google and YouTube. Today, Google Ads have become a necessity for many businesses to make their presence online.
The Google AdWords Advanced Course is best for those individuals who have some manual knowledge of setting up and monitoring Google Ads. Also, basic knowledge of Excel filtering, pivot tables, creative writing, SEO, and keywords can help in mastering Google Ads.