Key Highlights
- 6-Month Intensive Digital Marketing SEO Course
- 500+ hours of training
- 4 Specialisation Modules
- Practical Training with Live Projects | Industry Cases
- Curriculum as per the Latest Industry Trends
- Placement Assistance
- 100% placement record
- (T&C Apply)
Future-Proof Your Career with Our Digital Marketing SEO Course
Significance of SEO in Digital Marketing
Having a strong online presence is important for businesses in every industry. As the search engines continue to evolve, it is important for marketers to stay ahead of the curve and master the art of SEO. Understanding SEO basics, learning about the latest SEO trends, and assessing the evolution of search engine algorithms are necessary for long-term digital marketing success.
Search Engine Optimization or SEO plays a crucial role in digital marketing because it is responsible for the website’s visibility and traffic. SEO strategies help businesses rank higher on search engines which leads to increased brand awareness, website traffic, and conversions.
A well-executed SEO strategy ensures your website is easily discoverable by search engines. In today’s age, where customers are heavily dependent on search engines to find products and services, neglecting SEO can be a drawback for the business’s growth.
Businesses of all sizes are investing in SEO heavily and this has also increased the demand for SEO specialists. Digital marketing professionals with a strong grasp of SEO principles are highly sought after and this trend is expected to grow even more. All this is happening because consumers are turning to search engines to make purchasing decisions.
In a scenario like this, SEO becomes an indispensable part of one’s digital marketing plan. This is where a digital marketing SEO course can add to your professional value.
The Evolution of SEO: From Keyword Insertion to User Intent
SEO has come a long way since its inception and is still witnessing changes every day. In the early days, SEO was just restricted to keyword research and insertion. Moreover, keyword stuffing was a common practice to increase search rankings. However, as the search engine algorithms became more sophisticated and stringent, the focus shifted to user intent.
Search engines no longer give importance to keyword-dense websites but prioritise websites that provide the most valuable and relevant information to users. A digital marketing SEO course can help you understand the nuances of the latest SEO trends.
The shift has now given rise to content-focused SEO strategies where the quality of the content and relevance are of utmost importance. Aspiring marketers must adapt to this evolution if they want to achieve the desired results.
In addition to the shift in content, other factors such as website speed, mobile-friendliness, and user experience have also become crucial for rankings.
The aim of search engines now is to deliver the best and fastest results to the users. This also means that websites that offer a seamless browsing experience are more likely to rank higher.
A comprehensive digital marketing SEO course can help you get a clear picture of the changing SEO trends and give you an idea of how to implement the strategies effectively.
Now that we know how dynamic SEO is, let’s understand why it is important to acquire SEO skills.
Why You Must Acquire SEO Skills
- Helps with organic reach
SEO helps in attracting organic traffic to the website. This is a cost-effective way to reach out to your audiences. However, to gain organic traffic, it is important to implement the right SEO strategies.
- Better user experience
Learning SEO can help you optimize your website’s structure and content. This results in a better user experience and leads to more conversions and longer time spent on websites.
- Higher search engine visibility
SEO is all about improving a website’s search engine visibility. When a website ranks higher on search engines, more people visit the website which increases its online presence.
- Competitive edge
Almost every business in every niche is now actively investing in SEO. Acquiring the skills of SEO can give you a competitive edge over your competitors. Your business can also outperform the competitors’ search rankings which can give you a significant advantage in the online marketplace.
- Helps understand user intent
The knowledge of SEO can give you a lot of data on online user behaviour and intent. SEO skills can tell you a lot about what your target audience is searching for. This data can help you tailor your content strategies.
- Global reach
Whether you are a local business or an international brand, SEO can expand your reach. With the help of the right SEO strategies, you can reach a global audience.
- Measurable results
Search Engine Optimization involves data tracking and analysis which provide valuable insights into the website’s performance. This data-driven approach can help you make informed decisions about website improvements and strategies.
It can be rightly said that SEO is no longer an optional skill when it comes to digital marketing. Rather, SEO is a necessity for all online brands and businesses that want to have an online presence. Whether you are a business owner, content creator, or a web developer, the knowledge of SEO is a must. Needless to say, investing in a digital marketing SEO course is a wise choice!
Edrupt’s Digital Marketing SEO Course
Edrupt offers industry-relevant digital marketing courses that are apt for both working professionals and digital marketing aspirants. Initiated by Rank My Business, Edrupt provides comprehensive training for several digital marketing specialisations. The digital marketing SEO course by Edrupt will not only make you a pro in SEO technicalities but will also help you carve out effective strategies that can be beneficial for your business’s online presence.
Not only that, RMB’s DSPREP (Digital Space Professional Rewarding Excellence Program) aims to make students job-ready for the dynamic digital marketing industry.
Still wondering why you must opt for Edrupt’s digital marketing SEO course? Check out the reasons below-
Key Benefits of Enrolling in Our Digital Marketing SEO Course
- Specialised knowledge
The digital marketing SEO course offered by us will give you specialised knowledge on all the aspects of SEO. The course is structured to give you a detailed insight into the field of SEO.
- Emphasis on practical knowledge
Our digital marketing SEO course is designed to give you both theoretical and practical knowledge. The projects included in the curriculum will give you thorough practical knowledge of SEO.
- Expert instructors
Our faculty for digital marketing SEO course is highly experienced and trained. All our course instructors have a holistic understanding of the industry. Right from their industry experiences to project-handling tactics, you will get a goldmine of information.
- Certification
We provide certification after course completion. The certificate will help you scale up your resume and will also act as proof of your SEO skills.
- Career Support
We provide career support to all our students and give job placement assistance. Likewise, you will get several networking opportunities through our webinars and seminars.
In addition to the above-mentioned reasons, we will also provide you free access to all tools and resources needed for your training.
Glimpse of Syllabus: Digital Marketing Course Overview
INDEX 1- SEARCH ENGINE OPTIMISATION
➔ SEO Basics
➔ Abbreviation in SEO
➔ Search Engine Crawling, Indexation, Retrieving
➔ SEO Auditing
➔ On Page and Technical
➔ SEO Keyword Research in SEO
➔ Google Algorithm in SEO
➔ Link Building for SEO: Scaling Your Backlink Strategy
➔ Indexing of Backlinks
➔ Local SEO
➔ Google Analytics & Google Search Console
➔ SEO Reporting
INDEX 2 – GOOGLE ADWORDS
➔ Introduction to Google
➔ Ad words AdWords Terminologies
➔ Google Ads Network types
➔ Google Ad words Account Structure
➔ Google Search Network
❏ Keywords (Match types, Keywords planner)
❏ Ad Types
❏ Search ads best practices
❏ Ad Extensions
➔ Campaign Types – Introduction to Search, Display (including Videos), Shopping and Mobile-specific campaign types, and when/why to use them
➔ Creation of Search Network campaign
➔ Creation of Display Network campaign
➔ App Install campaign Introduction
➔ Shopping campaign Introduction
➔ YouTube campaign – Introduction
INDEX 3 – FACEBOOK ADVERTISING
➔ Introduction to Facebook Ads
➔ What are the career options you will have on Facebook Ads
➔ Why should you use Facebook Ads
➔ Budget Making Strategy
➔ Where do Facebook Ads appear
➔ Formats used in Facebook Ads
➔ What are Facebook Ads good for?
➔ Things required to set up Facebook Ads
➔ Setup Facebook business page and Instagram account
➔ Facebook Ads Funnel System
➔ Facebook Pixel Setup
➔ UTM tracking
➔ Landing page creation tool for Ads
➔ Facebook Campaign Objectives and Explanation
➔ The architecture of Facebook Ads
➔ Targeting Basics in Facebook Ads
➔ How to take other Facebook Business access account
➔ Billing Information
➔ Audience types, Retargeting, Look-alike, Regular
➔ Reporting
➔ Optimisation & Monitoring
INDEX 4 – SOCIAL MEDIA MARKETING
➔ Why Content is the foundation of SMM
➔ Psychology of Social Sharing
➔ Building Content That is Inherently Shareable
➔ Instagram & LinkedIn Marketing
➔ LinkedIn as A Marketing Platform
➔ Twitter Marketing & Social Media Marketing Tools
➔ Crafting A Successful Social Media Strategy
Eligibility Criteria for Our Digital Marketing SEO Course
There are no strict eligibility criteria for this digital marketing SEO course, however, the students must possess the following:
- Have completion of at least Class 12
- Basic proficiency in writing, reading, and communicating in English
- Familiarity with basic internet usage and computer operations
(T&C Apply)
Fee Structure of Our Digital Marketing SEO Course
We have two options for the fee structure of our digital marketing SEO course. Both options provide a wide range of benefits and are affordable.
Fee Range for Vocational Courses
Amount: 15,000 to ₹20,000
Duration: 3 Months,
Eligibility: 12th Pass
Fee Range for College Student Package
Amount: ₹35,000 to ₹40,000
Duration: 6 Months
For more information on our fee details for the digital marketing SEO course, please get in touch with our support team.
Who Can Join Our Digital Marketing SEO Course?
Our digital marketing SEO course is beneficial for both working and aspiring professionals. Other than the stated, our course is also best for-
- Business owners and entrepreneurs who want to understand and improve their online presence
- Individuals looking for a career switch and looking for an opportunity to work in the SEO industry
- Individuals wanting to work as SEO freelancers
- Professionals who want to create an added source of income with their SEO skills
- UI/UX designers and developers
- Affiliate marketers
- Homemakers wanting to restart their career in SEO
- Fresh graduates who have a keen interest in mastering SEO skills
- Working professionals wanting to improve their resume with SEO skills
- Individuals on a career break wanting to learn SEO
Now that we have given you all the details about our digital marketing SEO course, let’s move on to some FAQs.
What do our ex-students say about our Search Engine Optimization Specialization Courses?
Shreshtha Sanas
Ratul Gosh
Nidhi Dutta
Pooja Moleshri
Azim Merchant
Asmita Mayekar
Arunkumar Mathivathanan
Arvind Mane
Interested? Enrol Today and avail a special, limited time discount!
Edrupt’s DSPREP Offerings
| Factors | Advance | Intermediate B | Basic | Primary |
| Level – 3 | Level – 2 | Level – 1 | 10+2 School Level | |
| (IDM) | (DDM) | (GTM) | (DWSCP) | |
| JOB PROSPECTS | Yes | Yes | Yes | Yes |
| INTERNSHIP | Yes | Yes | Yes | Yes |
| DURATION | 12 Months | 3-4 Months | 1 Months | Yes |
| STIPEND OR SALARY | Yes | Yes | Yes | Yes |
| TEACHING | Live + Online | Live + Online | Live + Online | Live + Online |
| COLLOBORATION | International | National | National | National |
| PROJECT | Live & Abroad | Live & Regional | Yes | Small |
| CERTIFICATION | International | Yes | Yes | Yes |
| POST PROGRAM ACCESS | Lifetime | Lifetime | 1 Year | Limited |
| GUEST LECTURE | Yes | Yes | Yes | Yes |
| MENTORSHIP | Yes | Yes | Yes | Yes |
| MINIMUM CRITERIA | Yes | Yes | No | Yes |
| TUTOR | Exclusive 24×7 | Yes | Yes | Yes |
| TOOLS AND SOFTWARES | Worth 100k | Worth 65k | Worth 20k | Yes, Limited |
| BEHAVIOR TRAININGS | Yes | Yes | Yes | Yes |
| LIBRARY | Live + Digital | Digital | Digital | Yes, Limited |
| COMMUNITY | Lifetime | 5 Years | 1 years | No |
| CV AND PORTFOLIO | Yes | Yes | Yes | No |
| GOVERNMENT CERTIFICATE | Yes | Yes | Yes | No |
| ABROAD ASSOCIATION | Yes | No | No | No |
| POSSIBLE ABROAD TRIP | Yes | No | No | No |
| CAREER ABROAD | Yes | No | No | No |
| GATEWAY TO INDUSTRY | Yes | Yes | No | No |
| FREELANCING MODEL | Yes | Yes | No | No |
| PART TIME INCOME MODEL | Yes | Yes | No | No |
| EMPLOYEE PERKS | Yes | Yes | No | No |
| PF BENEFITS | Yes | Yes | No | No |
| POTENTIAL JOB OFFER | Yes, In-hand | Yes, In-hand | No | No |
| JOB CONTRACT ASSURANCE | Yes | Yes | No | No |
| SELF PACED LEARNING | Yes | Yes | Yes | No |
| DEDICATED BATCH | Yes | Yes | Yes | Yes |
| WORK EXPERIENCE LETTER | Yes | Yes | No | No |
| *T & C apply, as per company policy | ||||
Frequently Asked Questions
SEO professionals require a diverse set of skills. In addition to technical knowledge, an SEO professional must have a problem-solving attitude and an analytical mind. SEO requires continuous learning and upgrading.
Our digital marketing SEO course does not need any prior experience. Both working professionals and aspiring professionals can join this course.
Once you complete the digital marketing SEO course, you can work as an SEO specialist, freelance SEO consultant, web analyst expert, email marketing specialist, or digital marketing manager.
We provide job assistance to all our students. Our placement support will connect you to potential employers and will also work with you to build your portfolio.
Our digital marketing SEO course will give you knowledge on all the aspects of SEO which includes on-page SEO, off-page SEO, analytics, and more. For details on the full curriculum, get in touch with us!
Yes, our course curriculum is created to make you job-ready which means we take into account all the latest updates and trends before structuring our course materials and curriculum.
